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Homegrown X Size?

Project type

Styling & Photography

Date

November 2022

Location

Newcastle

Team

Clara- Jane
Phoebe Johnson
Bobbi Tideswell

This is an exciting project with Size? and their homegrown clothing collection. In my multifaceted role as a model booker, stylist, and photographer, I had the privilege of immersing myself in every aspect of the creative process.

Project Overview:
Partnering with Size? and their own clothing brand Homegrown, this project was a vibrant exploration of Newcastle's skate scene. We aimed to capture the pulse and energy of this culture through dynamic visuals that showcased the essence of the clothing in motion.

Collaborative Efforts:
Working alongside talented individuals such as Clara-Jane Whitley for editing and graphics, and Phoebe Johnson for photography and editing, we honed in on the raw, authentic spirit of the skate scene. Our collaborative efforts allowed us to translate the unique designs of Homegrown's collection into visuals that resonated with our audience.

Styling Concept:
The styling approach focused on complementing the clothing with a nod to the skate culture aesthetic. We curated looks that captured the essence of street style while allowing the garments to stand out in their own right.

Photography Direction:
Our photography direction centred on capturing models with a sense of movement, reflecting the dynamic nature of skateboarding. Each shot was carefully composed to convey the raw energy and spirit inherent in the culture.

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