"Find Your People" is a strategic campaign designed to drive foot traffic and enhance engagement at Fenwick's eateries and bars. The campaign utilises ambassador-focused events and engaging pop-ups to ensure meaningful interactions with our target audience.

My Role and Contributions:
For this project, I worked independently to develop and execute a comprehensive pitch deck for presentation to Fenwick. This included a full PR plan showcasing detailed research, event plans, social media rollout strategies, a press release, and an example news article written by myself.

Creative Elements:
In addition to the strategic planning, I took on the roles of stylist, director, and videographer for a short promotional film. The film features three friends enjoying a sunny day in Newcastle while wearing contemporary brands available at Fenwick, such as Ganni, Adidas, and Calvin Klein. The styling aimed to showcase these items in a casual, approachable way, dispelling misconceptions about Fenwick's offerings.

Location and Concept:
The promotional film highlights the beauty of Newcastle, from the iconic Quayside and bridges to the bustling Monument area, a popular spot for socialising and entertainment. By featuring diverse age groups enjoying Fenwick's offerings, the film emphasises Fenwick's central role in our city's community.